If you are in business or desire to start, then these are nuggets from the very road. I’m over 5 years on this road and there has been more learning than earning.
8. It is better to have visibility online than a visible office. None of my big clients have ever come to my office to confirm it. For most of them, my address is my email address. The cost of a decent we presence is less than 10% of brick and mortar, don’t waste your capital.
9. Start small! No matter how rich you are when you want to start, start small! Starting small positions you to be able to restart if you fail. Earthquakes also happen in business, your ability to rebuild lies in not being discouraged by how small your enterprise has become. If you start big, you are more likely to lose steam in the days of adversity.
10. Prepare to fail! Failure was a bad word in school, not in the world of business. Business is about taking risks, about venturing with the possibility of failing, about managing your failures and giving wings to your successes. The attitude of an entrepreneur must demonstrate a different view of failure. Failing is a necessary bus stop on the journey to success. Usually the seed that becomes the mighty oak tree first dies before it grows!
11. Get guidance. It’s presumptuous to make a switch into business without guidance. No matter how much of a technical person you are in your field, business is a new field of it’s own. Surround yourself with mentors, look out for people ahead of you, learn from them. Submit to higher wisdom. Safety is found where there are plenty of sound advisers.
12. Barter! If you don’t have money, don’t lack sense. If a fool and his money soon get parted, then logically a wise man should soon be reconnected to his stash of cash. The origin of money is barter, always think, “what, apart from money can I exchange for this?” A courier company batters newspaper delivery for regular adverts about their service. An events center offers free events to crowd pullers. Find a back you can scratch in exchange for yours. Money is not everything!
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